LIFESTYLE PRODUCTS

At Callaway, we believe that stories can be told in myriad ways: in a book, a film, a work of art, a song, an app, or a toy. Think Winnie-The-Pooh or Toy Story.

Callaway has a unique expertise to create and communicate stories in all media, including physical consumer products of all kinds.

For example, the inspiration for the Miss Spider book series started with a toy that Nicholas Callaway purchased for his daughter’s first birthday, and then found its creator, master toymaker David Kirk.That meeting led to Callaway and Kirk’s first children’s book Miss Spider’s Tea Party (1994) which has become a beloved series of over 80 titles.

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It also led to the creation of Sunny Patch, a brand “Where Happiness Grows” of over 1200 colorful, useful and playful lifestyle products that encourage families to learn, grow and be together: lawn care and gardening tools; beach toys, home decor, furniture, apparel and more. First featured exclusively at Target Stores nationwide, the brand is now part of the Melissa & Doug toy company.